Award-winning marketer, two-time author, personal branding expert, speaker, podcaster, and global mentor

Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach. With over 25 years in the fashion and media industries, she has extensive experience in branding and online storytelling. As the founder of Leave Your Mark, a multimedia brand and consultancy, she advises businesses and individuals on brand strategy. A social media pioneer and one of the first fashion influencers, Licht was the anonymous force behind the DKNY PR GIRL phenomenon.

Her first book, Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. (2015), offers career mentorship and advice for early professionals. Her podcast of the same name has over 1.4 million downloads and is produced by Money News Network. Named one of "America's Next Top Mentors" by The New York Times and one of Business Insider's "Top 20 Most Innovative Career Coaches," Licht is a recognized global mentor.

Her second book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. (2023), is a comprehensive guide to personal branding and won the Best Book of 2023 in Business: Marketing and Advertising by the American Book Fest. Regularly featured in the media, Licht has appeared on Good Morning America, The Today Show, E!, Bloomberg, and more.